The Itchyworms, renowned figures in Filipino pop-rock, are marking the launch of their signature craft beer line with a vibrant music event.
This celebration, titled “The Itchyworms: Beer o Pag-ibig? Official Launch,” will introduce their unique beer selections to the public, accompanied by live acts from beloved artists in the local music scene, including Ebe Dancel, Ciudad, Blaster, The Revisors, and The Itchyworms themselves.
The special event will take place at the 123 Block on July 13, 2024, from 6 pm onwards. Aside from performances, there will also be games, booths, and special on-ground activities prepared by its co-organizers GNN Entertainment Productions, Flat Foot Brewing Co., and The Itchyworms themselves!
Inspired by their song “Beer,” which topped several music charts when it was released and has
become a drinking anthem among Filipinos, The Itchyworms’ foray into the brewing scene dares
to ask the familiar question: Bawat Patak. Anong Sarap. Ano ba talaga’ng mas gusto mo?
The two variants include BEER, a light and clean-tasting blonde ale with a balance of tropical
fruit flavor and the right amount of maltiness; and PAG-IBIG, a hazy, cloudy, and flowery beer
that is sweet and bitter at the same time.
Entrance to the event is PHP 999 for two people, and it comes with a free six-pack of beer.
Early tickets are available via bit.ly/beeropagibig.
