The Philippines currently faces record-breaking heat index levels, with some areas soaring up to 47°C. In response, homegrown skincare brand Dermorepubliq introduces its first-ever sunscreen: the DermoSun Mattifying Sunscreen. This launch spearheads a summer campaign encouraging daily sun protection for all Filipinos. Dermorepubliq formulated this new Dermorepubliq sunscreen to meet the growing demand for sun care suited to Filipino skin and tropical conditions. DermoSun takes center stage this season through a multi-platform push. This includes an engaging TikTok challenge and strategic billboard placements across Metro Manila.
Normalizing Daily Sun Protection
This launch signifies Dermorepubliq’s official entry into the sun care category. It also supports a wider initiative to normalize sunscreen use as an essential part of everyday skincare, not just for seasonal application. The DermoSun Mattifying Sunscreen offers SPF 30 broad-spectrum protection. Its lightweight, matte formula blends seamlessly into the skin without leaving a white cast. These features make it ideal for daily wear in the country’s humid climate. Using sunscreen daily is crucial, especially in tropical countries like the Philippines, to prevent sun damage and premature aging, a fact often emphasized by dermatological associations like the Philippine Dermatological Society through their public health advisories.
Key Ingredients and Availability
The new Dermorepubliq sunscreen boasts skin-loving ingredients. It includes Centella Asiatica, known for its soothing properties on irritated skin – studies on Centella Asiatica highlight its wound healing and anti-inflammatory benefits. Jeju Aloe rehydrates the skin, while Niacinamide helps regulate sebum and improve skin texture. This makes the sunscreen particularly well-suited for oily or combination skin in humid environments.
Priced at P499, consumers can purchase the DermoSun Mattifying Sunscreen through TikTok Shop, Shopee, Lazada, and the official website at www.dermorepubliq.com. It is also available at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
Our users frequently requested a sunscreen, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” stated Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and integrating it into a lifestyle, rather than it being a chore.
Join the DermoSun 2-Finger TikTok Challenge!
To encourage daily sunscreen use among younger consumers, Dermorepubliq recently launched the DermoSun 2-Finger Challenge. This TikTok-led initiative prompts users to post short videos. In these videos, they demonstrate proper sunscreen application using the dermatologist-recommended two-finger method with their Dermorepubliq sunscreen. The campaign leverages the brand’s growing creator community. It invites users to share educational or creative sunscreen routines featuring DermoSun in a yellow basket.
How to Participate and Win
To join the challenge, participants must:
- Tag @dermorepubliq on TikTok.
- Use the hashtags #DoItWithDermo and #Dermo2FingerChallenge.
- Follow the brand on all its social media platforms. Multiple entries are allowed.
The TikTok challenge runs until May 30, 2025. One lucky winner will receive an all-expense-paid trip for two to Boracay. Dermorepubliq will announce the winner on June 10, 2025. Judges will base their decisions on creativity and relatability (60%) and accuracy of application (40%).
Boosting Campaign Awareness
Dermorepubliq rolled out billboard placements across key Metro Manila locations to drive broader awareness for the campaign. This includes a static installation along C5 Eastwood and LED displays at EDSA Guadalupe and C5 Pasig. These outdoor advertisements feature visuals spotlighting the DermoSun Mattifying Sunscreen’s lightweight, grease-free formula. The campaign reinforces the brand’s message: sun protection can be both practical and seamlessly woven into real-life routines.
Dermorepubliq: Rooted in Community
Known for its accessible and science-backed skincare, Dermorepubliq initially gained popularity through TikTok Shop. It has since expanded into a multi-platform brand with a strong connection to its online community. The launch of DermoSun, its flagship Dermorepubliq sunscreen, marks its official entry into the sun care category. This move solidifies its role as a homegrown skincare brand committed to Filipino consumers. The campaign aims to reshape habits by using content, creators, and education, striving to make everyday sun protection a cultural norm.
