7-Eleven Crunch Time Introduces New Mascot and Promo

Your daily dose of motivation is now deep-fried.

In a fried food-loving country like the Philippines, fried chicken is more than just a craving; it’s a source of comfort and a way to celebrate small wins. As a brand that’s in tune with its customers, 7-Eleven Crunch Time serves as every kapitbahay’s daily power-up.

Now, 7-Eleven is giving its “FRYmily” a boost with the introduction of its newest brand character, Crunchito.

7-Eleven Crunch Time

Meet Crunchito: Your New Crunchy Motivator

Dressed in an adorable fried chicken suit, Crunchito is every 7-Eleven customer’s go-to hype man. He’s a Crunchy Motivator made to turn ordinary moments into “FRY-nalo” (winning) moments. In essence, his presence amps up the Crunch Time experience, where every affordable and tasty bite is a well-earned victory. Crunchito’s can-do attitude, paired with the brand’s signature lineup, makes for a much-needed winning moment every day.

Your “FRY-nalo” Favorites and More

7-Eleven Crunch Time is available in over 2,400 stores nationwide with a full range of meals and snacks. Fans especially love its quick serving time and signature, homestyle taste. The menu includes:

  • Fried Chicken and Chicken Fillet
  • Chicken Siomai and Fries
  • Crunchy Pan Creamy Spinach (Starts at ₱22)
  • Crunchy Pan Pepperoni Pizza (Starts at ₱22)

Get a FREE XL Rice Upgrade!

To make these FRY-nalo moments even better, customers can enjoy a free XL rice upgrade. This promo is valid for every order of 2-Piece Crunch Time Fried Chicken (₱175) or Double Chicken Fillet (₱112).

The free XL rice upgrade promo runs from August 20 to September 2, 2025. Ultimately, whether it’s a quick lunch or a midnight reward, Crunch Time and Crunchito are ready with delicious treats to give every kapitbahay that winning feeling.

For more information and the latest updates, follow the 7-Eleven Philippines Facebook page.

Team Next Feature PH is our admin account for Press Releases. You can get in touch with us and be our Next Feature at press@nextfeatureph.com.