Coca-Cola Philippines, in partnership with the Bacolod City Environment and Natural Resources Office (BENRO), promoted PET plastic bottle segregation and collection at the 45th Masskara Festival, held from October 11-27, 2024, in Bacolod City, Negros Occidental. Together with Basic Environmental Systems and Technologies, Inc. and festival organizer Yuhum Foundation, the beverage company engaged festivalgoers in responsible waste management practices by facilitating the segregation and collection of used PET bottles.
To raise awareness about bottle collection and segregation, Coca-Cola Philippines encouraged festival attendees to drop off their empty PET bottles at the Coca-Cola bottle counter and The Tindahan Extra Mile (TEM) exchange booths at the Bacolod City Government Center (BCGC). Attendees also exchanged empty bottles to participate in various games and activities.
Additionally, attendees participated in the “Dunk, Not Junk” shooting hoops game. As they showcased their shooting skills, players had the chance to win a variety of Coca-Cola merchandise and other exciting prizes.
The CCBPI flagship nationwide collection program, “Tapon to Ipon: Basta Klaro, Panalo!” featured a pop-up collection booth. In its second year at the MassKara Festival, Tapon to Ipon encouraged attendees to drop off used clear PET plastic bottles of any brand, allowing them to win prizes.
Ruby Biro, Senior Franchise Operations Manager of Coca-Cola Philippines, congratulated all the partners and local barangays that contributed to the success of the waste management initiative during the festival’s closing program. She emphasized the importance of community engagement and the role of festivalgoers in celebrating while making a positive impact on the environment.
