Philippines, January 27, 2025 – According to Visa research, Gen Z, now in their 20s and 30s, is driving changes in work, business, and relationships. This generation is reshaping various sectors with their unique approach and values. This generation is shaping the future across various sectors with their unique approach and values. Young professionals aged 16 to 30 are striving for financial independence. They are redefining financial management with a dynamic, holistic approach to thrive in a rapidly evolving world.
Visa’s latest Green Shoots Radar survey found that Gen Z in Asia Pacific tends to save around 30% of their income. With 47% more aware of their financial goals, they are committed to better financial management. This generation also values developing a stronger mental and emotional approach to finances (36%).
“Gen Z values flexibility and innovation, using digital tools to navigate today’s financial landscape,” said Jeffrey Navarro, Country Manager for Visa Philippines. “Visa is dedicated to empowering them with secure, accessible, and innovative payment solutions to help them achieve financial independence and long-term success.”
Emphasizing Payments in Financial Journeys
For Gen Z, financial success is about aligning their strategy with individual aspirations and lifestyles. They seek flexibility, balancing present enjoyment with future security. Over half of Gen Z in APAC (57%) reduce spending on non-essentials, and 36% value budgeting to maintain financial stability.
While prioritizing savings, Gen Z also values making meaningful purchases. In the region, 91% are willing to spend on big-ticket items like travel (53%) and electronics (49%).
Supporting a Digital-First Lifestyle with Visa
As digital natives, Gen Z relies on technology for everything from shopping to banking. Survey shows that 60% of Gen Z in APAC own a credit card, highlighting their shift to cashless transactions. Visa’s digital-first payment solutions, like mobile wallets, contactless options, and integrated apps, enable Gen Z to manage their financial independence confidently.
Visa’s advanced technologies, like tokenization and fraud prevention, provide secure and seamless transaction experiences. Features like Click to Pay and Tap to Pay by Visa ensure Gen Z’s financial priorities are met with ease and security.
Visa’s Value-Added Services Empowering Businesses
Visa’s Value-Added Services (VAS), such as Acceptance Solutions, Issuing Solutions, and Visa Protect, enable businesses to innovate and build trust in a fast-paced digital world. With insights into Gen Z’s behaviors, businesses can improve customer engagement and retention by tailoring their offerings to meet the needs of this tech-savvy generation.
Understanding Gen Z’s Impact on Payments and Commerce
As Gen Z continues to shape the future of payments, understanding their focus on flexibility, practicality, and meaningful choices is key for businesses. Visa’s insights and solutions help businesses craft digital-first experiences that align with Gen Z’s expectations.
With an adaptable, purpose-driven approach, Gen Z is driving progress and innovation. Visa’s solutions enable businesses to keep up with these changes and create experiences that resonate with this influential generation.
