Embracing the true spirit of Christmas, Sanicare, a trusted Filipino personal hygiene brand, celebrated the season of giving with its inaugural “Carols of Care” event at SM City North EDSA Annex Event Center. Centered on the theme “Sharing the Care”, the celebration reflected the brand’s commitment to fostering community, love, and togetherness—values deeply rooted in Filipino Christmas traditions.
The event marked the launch of Sanicare’s limited edition holiday-themed tissue boxes, inspired by the cherished Filipino tradition of caroling. The collection features vibrant designs that capture the joy of communities sharing songs and cheer during the holidays.
“Our holiday-themed tissue boxes are a celebration of Filipino Christmas traditions, capturing the warmth and joy of the season,” “These designs embody the spirit of ‘Sharing the Care’ by inspiring moments of connection and togetherness. Each box serves as a visual invitation to share kindness, love, and compassion with loved ones. By incorporating beloved Filipino customs like caroling, we aim to foster a sense of nostalgia and strengthen family bonds.”
Jazel Ramos-Yeo, Sanicare’s Marketing Communications Manager
Sanicare Ambassadors Bianca Gonzalez-Intal and Belle Mariano led the ‘Sharing the Care’ segment on hygiene, well-being, and celebrating Christmas with joy.
The “Sharing the Care” theme resonates with Sanicare’s core mission of putting customers at the heart of everything it does.
“Sharing the care has always been part of who Sanicare is,” “It’s embedded in our identity and drives us to create products that cater to the specific needs and preferences of our customers. Beyond that, we aim to play a role in their journey of sharing love and care with friends and family, especially during the season of giving.”
Ramos-Yeo
A special meet-and-greet session with Mariano added a personal touch to the event, showcasing the brand’s focus on meaningful connections. Her heartfelt interaction with fans underscored Sanicare’s commitment to fostering relationships and bringing care to every aspect of the celebration.
The Carols of Care event showcased Sanicare’s ‘care it forward’ mission with holiday tissue boxes spreading warmth and joy.
