Landers Superstore, the fastest-growing membership shopping store in the country, has clinched the coveted title of Retailer of the Year at the Vertex Awards, held last May 27, 2024, in DoubleTree Amsterdam, Netherlands. This prestigious global competition presented by the Velocity Institute, a leading association of retail industry professionals, recognizes excellence in private labels, highlighting the best of the best in branding, marketability, and innovation.
Competing against leading retailers from across Asia, Australia, and New Zealand, Landers clinched the grand prize for its innovative work on its private label brands – Up, Founders, and Bare. This achievement underscores the brand’s strong commitment to pushing the boundaries of retail and consistently delivering unmatched value to its members.
Leading the Way in Innovation
Innovation drives Landers Superstore, which has redefined premium shopping in the Philippines since its 2016 launch. The store introduced fuel discounts and promotions like the Piso Sale, now adopted by other retailers. Through its many pioneering campaigns, Landers changed the way Filipino families shopped and set new industry standards.
It is this same innovative spirit that is at the core of Landers’ private label brands. Landers develops each product line through research, testing, and launch, ensuring top quality and a fresh experience for its 1.9 million members.
Winning Brands
At the forefront Landers’ success at Vertex Awards are these three private labels that embody Landers’ commitment to innovation:
Up
Up is Landers’ private label for household products, offering high-quality cleaning, laundry, and kitchen essentials. With its tagline “UP for a brighter day,” it aims to simplify cleaning and organizing for a joyful, healthy home.
Founders
Founders, Landers’ private food label, offers trusted staples like canned goods, spreads, cereals, and snacks that blend taste, convenience, and affordability, inspired by pioneers exploring new flavors and experiences.
Bare
Bare is Landers’ health and beauty brand that prioritizes natural ingredients, sustainability, and inclusivity. Its minimalist but elegant packaging coupled with its clean, eco-conscious formulations have distinguished it in the personal care category.
Pursuit of Greatness
Landers Superstore’s Vertex Award win marks a significant milestone in its journey but this is only the beginning. Landers aims for greater success locally and internationally, with innovative initiatives to enhance every store visit.
