Teaser billboards along EDSA Guadalupe and C5 revealed Dermorepubliq, TikTok Shop Philippines’ top-selling skincare brand from the recent 9.9 sale, launching ‘Dermo Cuties,’ a travel-sized collection of its best-selling serums and toners.
The billboards with the tagline ‘Swipe right to match with cuties’ sparked curiosity on social media, with many speculating about a new dating app, social experiment, or matchmaking event. Now, the campaign reveals Dermorepubliq’s new range, ‘Dermo Cuties,’ designed to offer convenience and affordability.
The Dermo Cuties collection includes travel-sized 5% Niacinamide + Hyaluronic Acid Serum and 2% Salicylic Acid (BHA) Deep Pore Care Toner, offering the same quality results as full-sized products. Priced from PHP 149, these budget-friendly options let consumers enjoy Dermorepubliq’s quality skincare without compromising on formulation. With the holiday season approaching, travelers and gift-givers anticipate these compact skincare essentials will become popular choices.
“We encourage consumers to ‘match’ with their perfect ‘cutie’—the travel-sized serums and toners that suit their skin’s needs,”
“Designed to seamlessly integrate into our customers’ skincare routines and busy lifestyles, Dermo Cuties offer a chance for both new and existing users to experience our skincare line without the hassle of transferring products into smaller containers. These essentials combine high-quality skincare with convenience, making them the cutest travel buddies you’ll ever have.
“The perfect match for your skin now comes in wallet-friendly travel sizes. These trial-sized ‘cuties’ make it easy for skincare beginners and loyal users alike to explore our range without the expense of full-sized essentials. Their affordability makes them easy to add to shopping carts alongside our best-sellers.”
Keith Sta. Barbara, Founder and President of Dermorepubliq
The collection launched exclusively on TikTok on September 29, with an extended release across other online platforms on September 30. A wider market restock is set for October 10, coinciding with the 10.10 double-digit sale, after which the products will remain available permanently.
This is not Dermorepubliq’s first attention-grabbing campaign. In April, a viral billboard along C5 Southbound in Libis, Quezon City, displayed the plea, ‘Wag na tayo mag-break, please’ (Let’s not break up, please), signed with the initial ‘D. The message captured the attention of an estimated 30 million social media users, sparking nationwide intrigue. Celebrity actors Daniel Padilla and Dominic Roque sparked speculation about their connection to the campaign due to their recent breakups, fueling curiosity about ‘D’.
TikTok Shop Philippines recently named Dermorepubliq the best-selling brand during the 9.9 All-Out Shopping Sale, reflecting its commitment to affordability and quality in skincare.
“Our continued success reflects the trust and support our customers place in Dermorepubliq. As the skincare industry evolves, we remain dedicated to delivering high-quality, affordable, convenient products that make skincare accessible for Filipinos,”
Keith Sta. Barbara, Founder and President of Dermorepubliq
