Escaping the scorching sun has become a daily struggle for many Filipinos, as extreme heat disrupts routines and drives up electricity bills. With summer temperatures soaring past 40°C, public cooling areas have become overcrowded, and relief feels increasingly out of reach.
To answer this growing need, TCL Philippines, recently recognized as the Triple Global Top 1 TV Brand, launched a timely and innovative solution: the TCL Cool Truck. This first-of-its-kind mobile cooling experience in the Philippines brings TCL’s FreshIN 3.0 inverter air conditioner technology straight to the streets—giving Filipinos a refreshing escape from the heat.
A Cool Innovation on Wheels
The TCL Cool Truck activation serves as a mobile showroom, showcasing the powerful features of TCL’s FreshIN 3.0 air conditioner. Parked at high-traffic areas like Trinoma Mall and Fort Santiago in Intramuros, the truck transformed everyday spaces into much-needed cooling zones, where passersby could relax and experience TCL’s next-gen cooling firsthand.
According to Joseph Cernitchez, TCL Philippines’ Brand Manager, “The TCL Cool Truck is our way of meeting people where they are. We wanted to show that TCL delivers comfort not just in showrooms, but in real-world conditions—bringing smart, energy-efficient relief to everyone.”
Inside the TCL Cool Lounge
Stepping inside the TCL Cool Truck felt like entering a mobile oasis. The space was cleverly divided into themed “rooms” where guests could relax, work, or explore the latest technology:
- Co-Working Area: Equipped with free Wi-Fi, visitors could comfortably work while enjoying the FreshIN 3.0’s Offline Voice Control, T-AI 37%+ Energy Saving Technology, and QuadruPuri Filters.
- Book Nook Area: A quiet corner perfect for reading or content creation. The FreshIN 3.0’s ability to filter air, eliminate odors, and regulate humidity created an ideal space for relaxation—even during peak heat hours.
- Icy Reflex Game Zone: An interactive area where guests tested their reflexes for a chance to win exclusive TCL merchandise—adding a fun twist to the cool experience.
FreshIN 3.0: Smart Cooling with a Purpose
More than just cold air, TCL’s FreshIN 3.0 air conditioners offer:
- Offline Voice Commands (e.g., “Hey TCL, lower the temperature”) without internet
- T-AI Smart Energy Saving that adapts to room needs while cutting costs
- QuadruPuri Filters that remove pollutants and allergens
- Whisper-quiet 16dB operation, perfect for homes with pets, kids, or remote workers
The Cool Truck let visitors feel these features in action—showcasing not just innovation, but comfort that fits into modern Filipino lifestyles.
Catch the Cool Truck Near You
Feeling the heat? Don’t miss the TCL Cool Truck’s stops:
- 📍 Intramuros (Fort Santiago): May 10–17
- 📍 Trinoma Mall: May 18–24
Discover why TCL isn’t just making homes smarter—but also cooler, cleaner, and more energy-efficient.
TCL continues to lead in smart home innovation, offering a full suite of appliances from large QLED TVs and air conditioners to refrigerators and washing machines. To learn more, visit: https://www.tcl.com/ph/en
