Tapping into the Filipino love for collectibles, or the “anik-anik” craze, 7-Eleven is shaking up the coffee game with an exciting new “SIPrise.” In a fun new promotion, the convenience store giant is giving its customers a mystery to unravel with the limited edition City Cafe Blind Cups.
This new offering combines the comfort of a daily coffee brew with the fun of collecting a hidden charm, giving you a new “bestie” to take on your day.
How to Get Your “CHARMing Bestie”
The mechanics are simple and fun. For ₱249, coffee lovers and collectors get one small hot City Cafe drink of their choice and one collectible mystery charm.
To get started, simply buy a City Cafe Blind Cup. Then, pull off the tear-away strip to separate the bottom half, where your hidden charm awaits discovery. Once you have your charm, you can fill the top half of your cup with your favorite hot City Cafe drink and sip into your day.
Meet the YUMO Collectibles
Inside each blind cup is a collectible City Cafe Charm featuring the character YUMO. These fluffy charms come in a conveniently compact 4cm size, perfect for taking them wherever you go.
You can unbox five different characters:
- The Fox
- The Bear
- The Rabbit
- The Wolf
- The Rare Secret Item: The Philippine Eagle, which you can find exclusively at 7-Eleven!
Don’t Forget the Bonus SIPrise!
But that’s not the only surprise. In addition, buyers should check the bottom of their Blind Cup for an extra ₱10 discount voucher. This is applicable on your next purchase of a small hot City Cafe drink.
Where and When to Buy
The City Cafe Blind Cups are available now in select 7-Eleven stores in Luzon, Metro Cebu, and Metro Davao. The promotion started on August 6, 2025, and will run only until supplies last.
Don’t miss out on this SIPrise from your coffee bestie! For a full list of participating stores, check the official 7-Eleven Philippines Facebook page. Grab a Blind Cup now to collect all the characters!
