Frozen yogurt favorite llaollao Philippines is celebrating two major milestones. The country’s No. 1 frozen yogurt brand has officially reached 100 stores nationwide. To mark the occasion, it is launching its newest innovation. This is the llaollao Brioche, a warm, soft twist on the classic swirl.
This exciting new product signals a more elevated, lifestyle-forward phase for the brand. It also blends wellness, indulgence, and design.
A New Way to Experience Froyo: Meet the llaollao Brioche
The llaollao Brioche is an entirely new way to experience frozen yogurt. It pairs the brand’s creamy, cold yogurt with a soft, warm brioche bun. This pairing delivers a delightful contrast of textures and temperatures.
With the Brioche, we’re introducing something familiar, but completely unexpected,” said Erika Dee-Gonzales, COO of llaollao Philippines. “It’s warm and cozy, but still light. This is llaollao’s first step into a more lifestyle-led space.
The llaollao Brioche arrives in select Mega Manila stores on August 20, 2025. It will sell for ₱179.
Celebrating 100 Stores and a Nation of Fans
The launch comes as llaollao Philippines celebrates its 100th store. This milestone strengthens its standing as a fast-growing dessert chain. To date, the brand has served over 30 million cups nationwide. In addition, Q Asia formally recognized llaollao as the No. 1 Frozen Yogurt Brand in the Philippines. This award cements its place as the gold standard in the category.
“Reaching 100 stores is more than a business milestone,” Dee-Gonzales shared. “It’s proof that our customers trust us to be part of their everyday moments.”
The Wellness Lounge: A Taste of the New llaollao
To celebrate, llaollao hosted an exclusive multi-sensory experience. This was the llaollao Wellness Lounge at SM Mall of Asia on August 13 and 14. llaollao designed the event to immerse guests in the brand’s new lifestyle direction. It featured yoga areas, foot massages, and content-friendly corners alongside a Brioche Bar. Ultimately, the lounge reflected llaollao’s core belief that wellness and indulgence can go hand in hand.
Experience the Vibe at The Dessert Museum
Furthermore, beginning August 21, the llaollao Wellness Lounge will become a year-long public experience. llaollao Philippines is opening a dedicated room at The Dessert Museum. There, guests can interact with the brand in an immersive and Instagrammable setting. The room will feature signature elements from the original lounge.
As llaollao continues to grow, the launch of the Brioche signals a renewed commitment. The brand aims to create moments that feel personal, thoughtful, and full of contrast.
