Global electronics leader TCL, also the Philippines’ top-selling TV brand, recently gathered nearly 500 key air conditioning partners at the Marriott Grand Ballroom for a multi-day commercial showcase held from February 2 to 5, 2026. The convention, titled “AIrfinite Possibilities,” highlighted the company’s long-term direction for smarter comfort and healthier indoor environments through TCL AI-driven HVAC solutions.
The event reinforced TCL’s commitment to innovation while celebrating the strong collaboration that fuels its rapid expansion in the Philippine air conditioning market.
Strengthening Industry Partnerships
Nearly 500 valued partners attended the exclusive gathering, underscoring the growing strength of TCL’s AC distribution and service network. Throughout the convention, partners were formally recognized for their continued support and contribution to the brand’s growth, particularly in the fast-expanding air conditioning segment.
“Connecting with our key partners is a privilege. As the cornerstone of our growth, their commitment has fueled our milestones to date. We look forward to reaching even greater heights together as we continue this journey,” said Bert Cheung, Director of AC Product Operation and B2B Business at TCL.
The recognition ceremonies served as both appreciation and affirmation of TCL’s collaborative business model.
A Collaborative Forum for Innovation and Growth
TCL executives led in-depth discussions on residential and commercial air conditioning models. The sessions detailed performance capabilities, product innovations, and market positioning strategies.
TCL Product Trainer Paul Pre presented the residential lineup, emphasizing advanced features designed to improve efficiency and indoor air quality. Meanwhile, HVAC Engineer Cristobal B. Bacanto Jr. conducted a masterclass on TCL’s LCAC (Light Commercial Air Conditioner) and VRF (Variable Refrigerant Flow) systems.
These large-scale solutions demonstrate how TCL AI-driven HVAC solutions integrate intelligent controls and energy-efficient technologies suited for commercial environments.
Technical Excellence and Service Standards
Beyond product showcases, the convention included practical sessions on:
• Streamlined service processes
• Installation best practices
• Extended warranty programs
• Operational quality standards
Interactive Q&A discussions allowed partners to clarify technical procedures and strengthen after-sales support capabilities.
Each day concluded with an awards ceremony honoring top-performing partners. Participants received commemorative plaques recognizing their contribution to TCL’s continued expansion.
“Participating in events like this reinforces our market leadership and provides a vital platform to showcase our latest innovations. As TCL continues to achieve significant milestones, we remain deeply grateful for the unwavering support of our key partners who make this growth possible,” Cheung added.
Expanding TCL’s Footprint in HVAC
As TCL grows its presence in the Philippine air conditioning category, the “AIrfinite Possibilities” convention reaffirmed the brand’s focus on innovation, collaboration, and sustainable growth. The gathering demonstrated how strong partnerships remain central to advancing TCL AI-driven HVAC solutions across residential and commercial markets.
For more information about TCL’s air conditioning models, visit https://www.tcl.com.
