As 7-Eleven celebrates its 40th year in the Philippines, the brand honors this milestone with exciting promos and product releases. Through its first-ever video story, *Laging Kasama*, 7-Eleven highlights its enduring status as the country’s number one convenience store.
Since 1984, 7-Eleven has been an integral part of the community’s daily lives. With nearly 4,000 stores nationwide, it serves as a vital hangout for friends, a lifesaver for last-minute needs, and a convenient meal stop for families. 7-Eleven has earned its place as the trusted neighbor for millions of Filipinos.
This unique bond between the brand and its community is perfectly captured in Laging Kasama. Directed by acclaimed filmmaker Victor Villanueva, the story beautifully explores themes of family and love. It follows Tatay Albert and his son Raymart, whose relationship evolves with 7-Eleven as their beloved neighbor.
Raymart, played by Lucas Martin and Jeremy Mayores, sees his father Tatay Albert (Benjie Belena) as a superhero, admiring his strength and determination. Together, they often bond at the store over Crunch Time meals, BigBite, Busog Meal, GULP, Fresh Siopao, City Cafe, and other favorites.
Through the years, the father and son went through inevitable challenges that tested their relationship. What used to be their “dating gawi” bondings at 7-Eleven, became time spent making ends meet and growing up. As they navigate life, 7-Eleven stays a constant presence, supporting them through joy and sadness as their trusted neighbor.
People from all walks of life, like Raymart and Tatay Albert, will find pieces of themselves in the video. The narrative tenderly captures real-life relationships’ mundane yet meaningful moments, drawing viewers emotionally. It reflects countless stories that have unfolded within stores and beyond.
`The video is a testament to 7-Eleven’s legacy of serving the community for the past 40 years—understanding every need and being a dependable presence for every customer. It firmly cements 7-Eleven as the nation’s paboritong kapitbahay from then, to now, and into the future — laging kasama.
Watch Laging Kasama now via Youtube, Tiktok, Facebook, and Instagram.
Cheers to 40 years with 7-Eleven and like us on 7-Eleven Philippines Facebook, follow @711ph on Instagram, and @711philippines on Twitter and TikTok for more information.
