PUP DAPR and Innity Philippines set to launch GEAR UP

GEAR UP for the Future of Digital Media.

In an exciting collaboration, an adept group of fourth-year students of the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) is joining forces with Innity Philippines to host an exclusive seminar-workshop – GEAR UP: Navigating Media Planning and Buying in a Digital World.

After two long years of virtual engagements and webinars, this event, scheduled for December 5, 2023, at the PUP-COC Audio Visual Room, marks its triumphant return with a focus on Digital Media Planning and Buying.

This seminar workshop will guide participants through the fundamentals of digital media planning and buying, providing insights into the strategic distribution of content across various channels. Attendees will gain theoretical knowledge and practical skills to navigate the ever-changing digital landscape.

One of the key objectives is to empower participants with the competence to make data-driven decisions. This hands-on approach ensures that attendees are well-prepared to tackle the challenges of the contemporary media landscape. 

Beyond its theoretical aspects, GEAR UP bridges gaps in academic knowledge and industry demands. It offers a one-of-a-kind opportunity to gain real-world insights and hands-on experiences that will set them ahead in their future careers in advertising and public relations.


GEAR UP! collaborated with RED Images for an exclusive photoshoot in preparation for the event on December 5 at the RED Images building in Sampaloc, Manila.

Before the big event, the organizers teamed up with Red Images, the official studio partner known for their top-notch and timeless photography. They collaborated for an exclusive photoshoot. IN2IT Cosmetics, the presenter of GEAR UP, offers top-tier beauty products, ensuring Filipinas look and feel their best. Special thanks go to media partners and event sponsors whose support highlights a joint commitment to empowering education and raising industry standards.

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