Anne Curtis has been officially introduced as the new face of EMFACE, the non-invasive facial treatment known as “The Effortless Lift.” The launch event was held on June 2, 2026, at Fairmont Makati, where BTL Aesthetics Philippines gathered doctors, partner clinics, beauty enthusiasts, and members of the aesthetic community to celebrate the partnership.
The multimedia star, host, actress, fashion icon, wife, and mother is known for her fresh and radiant look despite a packed schedule. For BTL Aesthetics Philippines, Anne represents the confident, authentic, and effortless beauty that EMFACE aims to deliver.
Anne Curtis EMFACE Partnership Highlights Effortless Beauty
The Anne Curtis EMFACE partnership was unveiled through a sleek brand video featuring beauty shots that highlighted the lifting and rejuvenating benefits of the treatment. According to the press release, Anne shared that the partnership feels special because EMFACE aligns with her approach to beauty: feeling confident, looking refreshed, and still looking like herself.
She also noted that the 20-minute treatment fits into her busy lifestyle, especially because she can return to her day immediately after a session.
What Is EMFACE?
EMFACE is a device created by BTL Aesthetics, a global medical and aesthetic technology company known for non-invasive treatments for body and facial sculpting, muscle building, and skin tightening.
The treatment uses a patented combination of HIFES, or High-Intensity Facial Electrical Stimulation, and synchronized RF, or radiofrequency technology. Together, these target facial muscles and skin to help tone, firm, and lift the face without needles or surgery.
BTL Aesthetics Philippines describes EMFACE as a treatment that targets muscles and skin simultaneously to tighten, lift, and tone the face.
A 20-Minute Needle-Free Treatment
EMFACE is called “The Effortless Lift” because each session takes about 20 minutes and requires no downtime, needles, or surgery. The treatment is designed to tone areas such as the jaw, cheeks, chin, and forehead without adding or removing anything from the face.
During the launch, Dr. Jonathan Nevin Yu described the treatment as a facial workout and skin treatment happening at the same time. Dr. Lisa Mangubat also shared that EMFACE may appeal to different patients, including those in their 30s who want to stay ahead of aging, mature patients managing age-related changes, and people who have gone through rapid weight loss and want help toning the face.
EMFACE Is Now Available Nationwide
Beyond the ambassador reveal, the event also recognized leading clinics certified to offer EMFACE. Ludovico Perez Jr., General Manager of BTL Aesthetics Philippines, said the company’s role goes beyond bringing world-class technology, as it also supports clinics through education and patient care.
The EMFACE treatment is currently available in over 27 clinics nationwide. For beauty enthusiasts looking for a non-invasive facial treatment that fits a busy lifestyle, the Anne Curtis EMFACE partnership puts the spotlight on a refreshed, needle-free approach to facial lifting and toning.
