Jasmine Curtis-Smith has officially joined Doggo and Purreetty Superb as the brands’ newest ambassador. The partnership brings together two homegrown Filipino pet brands. Doggo focuses on dog care, while Purreetty Superb builds cat lifestyle and wellness products. Alongside the announcement, Purreetty Superb also launched its newest innovation: the Purreetty Superb HealthCheck™.
Many fans know Jasmine as a successful actress and host. Beyond the spotlight, though, she is also a devoted fur parent. She cares for two pugs, Papito and Waffle, plus an exotic shorthair cat named Scout Ranger. Naturally, her genuine commitment to her pets made her a fitting choice for the role.
A Natural Fit: Jasmine’s Own Fur Family
As a fur mom, I’m after quality and ease. No matter what my workday looks like, I always prioritize giving my babies the right care. That is why I value products that make responsible pet ownership easier to fit into my busy lifestyle. I love that Doggo and Purreetty Superb’s products are designed around the realities of everyday pet care. From nutritious food options, ultra-absorbent litter, and grooming essentials, and many more! They help make my hands-on routine easier without losing sight of what my cat and dogs need. – Jasmine shared.
For Jasmine, pet ownership goes beyond companionship. It also means staying intentional about keeping her pets happy and healthy. This is exactly where Doggo and Purreetty Superb come in. Both brands, after all, advocate for pet wellness through research-backed products.
Doggo and Purreetty Superb CEO Kurt Cheng echoed this sentiment. “Jasmine is the perfect match to represent both Doggo and Purreetty Superb,” Cheng said. “She is a reliable and attentive pet owner who loves staying one step ahead in caring for her dogs and cat. We believe that with her, Doggo and Purreetty Superb can strengthen our mission of making premium quality products accessible for more animal lovers, and become the number one pet care company in the country.”
What Doggo and Purreetty Superb Bring to the Table
Doggo now enters its seventh year in the Philippine pet care market. It serves as a one-stop shop for dog essentials. The brand covers food, accessories, grooming, and other daily must-haves. Its hero product, the Doggo Dog Food line, uses premium ingredients sourced from the Netherlands. The line comes in three sizes. Prices start at ₱174 for 1kg and reach ₱1,489 for 10kg, available in Beef and Lamb with Vegetables flavors.
Purreetty Superb, meanwhile, focuses squarely on feline wellness. Its Low Sodium Cat Food supports healthy everyday feeding for cats of all ages. Pricing starts at ₱135 for 1kg and climbs to ₱410 for 3kg. A 20kg pack, meanwhile, goes for ₱2,488, available in Tuna and Chicken flavors.
Introducing Purreetty Superb HealthCheck™
Alongside the ambassador news, Purreetty Superb also unveiled its newest product. The Purreetty Superb HealthCheck™ is an at-home urine pH monitor priced at ₱249 SRP. Essentially, it gives cat parents a simple way to track their cat’s kidney health from home.
Using the tester is straightforward. Cat parents simply pour the HealthCheck™ tester into clean litter. During normal litter use, the tester then changes color. That color shift indicates whether the detected pH level reads acidic, neutral, or alkaline. As a result, parents can more easily spot potential concerns, including urinary tract infections, kidney stones, or kidney disease — according to the Cornell Feline Health Center, these are among the most common causes of feline lower urinary tract disease — along with signs that further veterinary attention might help.
“Cat parents know that cats can be independent pets. This is why we want to explore ways to help parents become more observant of shifts in their pet’s health,” Cheng explained. “Aside from that, we also recognize that veterinary care is a huge expense. We hope that Purreetty Superb HealthCheck™ helps fur parents feel more prepared and encouraged to take an active role in caring for the cats they love. With this, we are able to champion conscientious pet parenting in more practical ways.”
New Clear Stream Formula Targets Urinary Health
Purreetty Superb further expanded its urinary health lineup. The new Clear Stream Formula is a dry cat food priced at ₱249 for 1kg. The formula promotes low sodium intake. As a result, cat parents can support kidney health through everyday feeding rather than through supplements alone, aligning with AVMA guidance on feline lower urinary tract disease around diet’s role in long-term management.
Together, HealthCheck™ and Clear Stream Formula give cat parents two complementary tools. One handles monitoring, while the other supports prevention through diet. Consequently, Purreetty Superb positions itself as a brand addressing feline urinary and kidney wellness from multiple angles.
Where to Shop Doggo and Purreetty Superb
Doggo and Purreetty Superb continue building toward one shared goal. Together, they want to help Filipino pet parents stay informed and intentional about pet care. Now, Jasmine Curtis-Smith joins that mission. With her on board, both brands take another step toward making quality, practical pet care more accessible nationwide.
Shoppers can find the full product lineup in stores and online through the brands’ official Lazada store, Shopee, and TikTok Shop. For updates, follow @doggo_ph and @purreettysuperb on Instagram, or @doggoandpurreettysuperb on TikTok.
