The Palawan Group Tech Awards win marks a major breakthrough for the company as it celebrates its first technology recognition on the global stage. The Palawan Group of Companies took home Silver for Best Use of Marketing Automation Platform and Bronze for Best Use of Omni-Channel Marketing Platform at the Marketing Technologies (MarkeTech) Asia Awards 2025 in Singapore.
Celebrating Success in Marketing Automation
Winning Silver for Best Use of Marketing Automation Platform highlights the Palawan Group’s strategic use of data-driven campaigns to deepen engagement with its sukis. Through smart automation, the company delivers timely, relevant, and personalized financial updates that strengthen customer relationships.
Recognizing Omni-Channel Excellence
The Bronze for Best Use of Omni-Channel Marketing Platform reflects the company’s ability to seamlessly integrate multiple touchpoints. With its bricktech strategy, the Palawan Group combines digital convenience with its nationwide physical presence, ensuring consistent service whether customers engage online, via app, or in-branch.
Leaders Behind the Win
Representing the Palawan Group at the ceremony were:
- Jeff Dimaano, Integrated Marketing Communications Head
- Gelain Ramos, Head of Customer Relations Management
- Bernard Kaibigan, Chief Marketing Officer
- Siddharth Swamy, Regional Director, Hansa Marketing Services
These recognitions validate the company’s commitment to innovative, customer-first marketing strategies.
A Testament to Bricktech Innovation
Chief Marketing Officer Bernard Kaibigan emphasized that the awards reflect the company’s goal of blending empathy with technology. By pairing real-time digital solutions with the warmth of in-branch service, the Palawan Group strengthens its relationship with millions of Filipinos.
Head of Customer Relations Management Gelain Ramos echoed this, crediting the creativity and dedication of the marketing and product teams. She also acknowledged key partners Hansa Cequity and CleverTap, who helped bring the vision to life.
Driving Financial Inclusion Through Technology
The Palawan Group’s digital expansion through PalawanPay, Palawan Pawnshop, and Palawan Express Pera Padala continues to bring convenient and reliable financial services to Filipinos everywhere. The Palawan Group Tech Awards win reinforces its mission to provide serbisyong may malasakit backed by modern, customer-centric innovations.
Learn more about the MarkeTech Asia Awards on the official event page.
